Part 2 of “AI Has Changed the Click: Why Zero-Click Marketing Is the New Normal” In Part 1, we explored how platforms are using zero-click design to adapt to consumer behaviour and drive it. Thanks to AI, users now get what they want (answers, offers, content) without clicking a single link. Nowhere is this more… keep reading →
Creative, purposeful touches, like interactive email designs that engage customers, make your emails stand out. With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences that boost engagement, conversions and brand… keep reading →
Explore the latest trends shaping email marketing in Email & More Episode 9. From AI’s growing role to moving beyond open rates, industry leaders Kelly Haggard, Ryan Phelan, and Kath Pay share actionable insights and practical tips for marketers. Watch the full discussion on innovations driving email forward in 2024 and beyond!
Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more… keep reading →