Testing is as essential to your email success as an up-to-date and accurate email address database. It can give you enormous insights into your audience across channels and makes you far more efficient when building campaigns. The increased revenue you will earn from testing will help you create better marketing messages and more than offset… keep reading →
Bill asked me to lead a discussion based on my article/case study: 0% to 100% in Gmail? Yes, It Happened, and Here’s How! We tend to treat deliverability as a dirty secret and more often than not only ever hear bad stories – so let’s flip it and share our successes. So I thought this is… keep reading →
When you’re trying to sort out your deliverability issues, it’s so easy to think that fixing one thing will automatically solve all of your problems, especially with email services like Gmail. But I’ve learned over the 14 years that I’ve been resolving deliverability issues, that deliverability is a complex issue. Everything you do – good… keep reading →
Objective-led testing drives more meaningful results in email marketing by aligning with strategic goals. A hypothesis-driven approach fosters long-term gains, reliability, and insights beyond campaign-level metrics. Embrace a holistic testing methodology to improve not only individual campaigns but your entire marketing programme’s effectiveness.
One of the best things about email marketing is how easily you can experiment with different parts of your campaigns to measure how they’re working and to find ways to improve them for better results. This process, called testing (or “experiments” within Iterable), is a best practice for email marketers because it helps you make… keep reading →