Successful Split Tests: 4 Steps to Effective Email Experiments

One of the best things about email marketing is how easily you can experiment with different parts of your campaigns to measure how they’re working and to find ways to improve them for better results. This process, called testing (or “experiments” within Iterable), is a best practice for email marketers because it helps you make… keep reading →

Email Urban Myths

4 Email Urban Myths, Busted!

In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →

To resend or not to resend? The data says yes!

One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →