How to Achieve Increased Conversions with Email A/B Testing

How to start an email A/B testing campaign? Start email A/B testing by creating a hypothesis that sets the foundation for a successful testing strategy. If your hypothesis is incorrect, the statistical significance of the test result will be impacted. One reason A/B testing suffers is that many marketers are hesitant while developing hypotheses. What… keep reading →

@ symbol in orange and white: 7 common problems that derail A/B/n email testing success

7 common problems that derail A/B email testing success

Don’t blame the channel if your efforts when performing A/B email tests don’t deliver the results you need. Keep this old and reliable tool shiny and new. Whenever I begin working with new clients who face major problems with their email marketing, one of the first things I review is how they conduct their email… keep reading →

It’s time to put the ‘marketing’ back into email marketing

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →