Do you need a complete all-in-one marketing suite with all your marketing functions on a single dashboard? Or would you be better off with a Best-of-Breed approach, combining several tools? We did research on the differences in satisfaction and what to look for in both. Let’s dig in. Best-of-Breed or All-in-One, you have to choose.… keep reading →
We recently hosted another Holistic Live! Circle roundtable, joined with our sponsors Emarsys and Zmags. Moderated by our own Kath Pay, with Dave Littlechild, Global Partner at Emarsys, and Chris Osborne, European Operations for Zmags assisting in the discussions. Joining us were senior CRM & Email Marketers from Which!, L.V, Mr. Porter, Anthropologie, Ralph Lauren,… keep reading →
How can machine learning improve email marketing performance? The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they’re saying about me?) or open up new vistas for email… keep reading →
We’ve gathered a few of our favourite 2018 email marketing trends and predictions articles here for your ease. The bullet points are here to skim, but each one is definitely worth a proper read! Got any other hot tip for email marketing in 2018? Let us know!
Choosing a new email or marketing automation platform is like being invited to pick out your own present from an array of tempting goodies. Will you pick the one that makes you happy? Or, will you end up with buyer’s remorse? This article offers you many excellent ideas to help you make the wisest technology… keep reading →