A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →
It’s important to decide whether a trend presents real opportunity or distraction. As marketers don’t let innovation overcome email common sense, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However,… keep reading →
The immediate casualty of Apple’s move to allow its Mail app users to disable pixel tracking in its mobile, desktop and iWatch devices will be the open rate as a measure of subscriber engagement. To that prospect, I say “It’s about time!” Because the open rate should never have become a proxy for campaign success.… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →