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Category: Tactics

Email Marketing

3 steps to increasing email marketing conversions – part 2

Examples and best practices for converting your subscribers to click and take action Continuing my 3-part series on increasing email marketing conversions – Open > Click > Convert, in this post we’re looking at the second step in this process. This step is the most obvious one you’ll want to acheive and often most resource and attention is given… keep reading →

Using Personas for Email Marketing

Blending personas and personalities to increase conversions in email marketing [Part 1] It’s a well-known fact that some of the greatest results can be gained by combining personalisation and persuasive architecture to deliver what the customer wants. In this 2 part post I will look at approaches to leverage 2 types of buyer personas to… keep reading →

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Phone: +44 (0)20 3015 0747
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On the blog…

  • AI is not the skill email marketers need most
  • The post-purchase moment where loyalty is won or lost
  • Why Your Shipping Strategy Might Be Costing You More Than You Think
  • Your hardest-won customer is also your most fragile
  • What TikTok gets right about attention and what email overlooks
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