Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
Email marketing in the United States and the United Kingdom has much in common, but there’s plenty of difference between the two countries. Sure, some surface differences exist regarding our use of the English language: color/colour, cart/basket, Main Street/High Street, holiday/Christmas. Plus, U.S. marketers haven’t caught on to the “payday” or “bank holiday” promotions that… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
We asked the best email marketing experts the burning question: “What are some top recommendations for increasing conversions throughout the customer journey?” So we asked 12 of the best email marketing experts what their top recommendation was…all is revealed below! So, get comfy and settle in for some insightful tips from Kath Pay, David Daniels,… keep reading →
The good news is 58 percent of marketers are planning to increase their email marketing budgets this year – more than any other channel. Things are looking good for email marketing success 2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up… keep reading →