Brits vs. Yanks: Who’s Winning With Email Marketing?

Email marketing in the United States and the United Kingdom has much in common, but there’s plenty of difference between the two countries. Sure, some surface differences exist regarding our use of the English language: color/colour, cart/basket, Main Street/High Street, holiday/Christmas. Plus, U.S. marketers haven’t caught on to the “payday” or “bank holiday” promotions that… keep reading →

Email Urban Myths

4 Email Urban Myths, Busted!

In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →

6 Recommendations for Email Marketing Success in 2017

The good news is 58 percent of marketers are planning to increase their email marketing budgets this year – more than any other channel. Things are looking good for email marketing success 2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up… keep reading →

How To Craft a Compelling Subject Line

Subject lines are always a challenge to most email marketers. Here are a few key do’s and don’ts to keep in mind when you write your next one. Do craft your subject line immediately after writing your objective. The simple act of writing your subject line first will help you to stay focused on the… keep reading →