Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Why hypothesis-driven testing transforms your email marketing strategy A/B testing in email marketing is everywhere. But truly strategic, insight-generating tests? They’re rare. Why? Because too often, marketers jump into testing without the one thing that turns a test from a gamble into a learning tool: a hypothesis. Without a clear hypothesis, tests become random stabs… keep reading →
One of the most common “shortcuts” I see in email marketing is this: Test two variants on 10% each of your audience. Send the winner to the remaining 80%. Sounds efficient, right? But in truth, this 10/10/80 split is a gamble. It cuts corners and can do more harm than good, especially if your goal… keep reading →
Email subject lines need to grab attention, but crossing the line into deception can erode trust, damage your brand, and even lead to legal trouble. With AI-driven inbox changes on the horizon, now is the time to focus on crafting persuasive yet honest subject lines that truly reflect your message.
In episode 3 of the “Email & More” webinar series, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Kath Pay, Dana Trump, Phil Hill, and Ryan Phelan delve into the secrets of crafting compelling subject lines. This discussion highlights the importance of creativity, strategic testing, and personalization in email marketing. Special… keep reading →