A term originally coined by Forrester, “zero-party data” refers to the information collected directly from an individual. Whether that be from a form, quiz, competition entry, survey and more, this counts as zero-party data. Now you might be thinking, wait, hang on, isn’t that just 1st party data you’re talking about? Seemingly yes but as… keep reading →
When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →
What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity… keep reading →
It’s important to decide whether a trend presents real opportunity or distraction. As marketers don’t let innovation overcome email common sense, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However,… keep reading →
When your email program doesn’t deliver the results you expect or help you achieve your marketing goals, where do you look first to fix the problem? You probably don’t have a big red warning light on your ESP dashboard alerting you to problems, the way your car warns you about engine trouble or a flat… keep reading →