Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →
“GenAI is not just a buzzword; it’s a tool that, if used correctly, can significantly enhance the effectiveness of email marketing,” commented Skip Fidura when opening the latest episode of Email More. Tracy Ilunga added to this by highlighting her use of AI for creating engaging subject lines, thereby enhancing customer journeys. Tony Allen shared… keep reading →
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after… keep reading →
Life in the marketing trenches can be an exercise of stressful tunnel vision. There can be so much pressure to get the next campaign out the door that there’s no time to sit back and look at the big picture. To achieve anything more than fumbling blindly in the dark marketers need a strategy. This… keep reading →
Calls to Action that Convert Getting the call to action wrong is like tripping at the last hurdle in a leg race. You were doing so well! The subject line drew in the recipient to open it. The content engaged them enough to read it. And then… nothing. The email sits there, the call to… keep reading →