Email frequency testing: The key to unlocking more email revenue

Unlock the potential of your email marketing campaigns with effective email frequency testing. A well-executed test can prevent revenue loss and reveal opportunities for increased engagement and revenue through higher frequency. If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating… keep reading →

Want better email results? Invest more and demand more

We email marketers can argue about everything, from acquisition to frequency, AI to organic content, and even what to call the emails we send. (I will go on record now and forever to maintain that we must never, ever, call email campaigns “blasts.”) But one thing we can all agree on is that our channel… keep reading →

9 steps to make an email reactivation program that really works

Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who… keep reading →