Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Not all winning email campaigns should be copied. This post explains why mimicry misses the mark and how strategy — not trends — leads to long-term success. Learn to ask better questions, understand the context, and build email programmes grounded in goals, not guesswork or someone else’s results.
Part 2 of “AI Has Changed the Click: Why Zero-Click Marketing Is the New Normal” In Part 1, we explored how platforms are using zero-click design to adapt to consumer behaviour and drive it. Thanks to AI, users now get what they want (answers, offers, content) without clicking a single link. Nowhere is this more… keep reading →
Creative, purposeful touches, like interactive email designs that engage customers, make your emails stand out. With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences that boost engagement, conversions and brand… keep reading →
Struggling with low engagement, poor deliverability, or ineffective automation? An email marketing specialist can help optimise your campaigns, drive conversions, and ensure compliance. Discover the key signs that indicate it’s time to bring in expert support to maximise your email marketing ROI and achieve better results.