The Holistic team and I discovered something unexpected recently while analysing activity in a client’s customer database. This surprising information shed new light on how we segment customers and how we message them based on what our data is telling us. Although our programme is still a work in progress, I’m sharing my thinking with… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
Email marketing attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more… keep reading →
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →