Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts debated this concept fearlessly during Holistic Email Marketing’s recent discussion, Email & More …… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
The company’s database containing email addresses, gained through web forms, has always been an email marketer’s greatest asset. Many marketers are re-learning that lesson in the wake of GDPR implementation in May 2018. Although GDPR did not mandate re-permissioning email addresses, many brands in EU countries chose to go that route to comply with its… keep reading →
How do your email subscribe forms stand up? We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see for ourselves. Now the verdict is in: Some retailers will be ready to go on May… keep reading →
Humans are lazy by nature. I don’t believe that’s a surprise to many of you, but how many marketers actually use this knowledge to their advantage? Think about it. How many us know that we have multiple options for buying certain products, yet we gravitate to the brand that provides the easiest checkout or sends… keep reading →