AB testing let's users vote

It all starts with a hypothesis: the missing piece in most email testing

Why hypothesis-driven testing transforms your email marketing strategy A/B testing in email marketing is everywhere. But truly strategic, insight-generating tests? They’re rare. Why? Because too often, marketers jump into testing without the one thing that turns a test from a gamble into a learning tool: a hypothesis. Without a clear hypothesis, tests become random stabs… keep reading →

lifecycle marketing - catterpiller to butterfly

Is lifecycle marketing outdated?

Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts debated this concept fearlessly during Holistic Email Marketing’s recent discussion,  Email & More …… keep reading →