To resend or not to resend? The data says yes!

One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →

GDPR and Email Marketing

Even GDPR Can’t Kill Email by Kath Pay and Tim Watson

CNBC recently carried a news grabbing clickbait headline about email marketing being decimated by GDPR. As this is not what I’m seeing, I discussed with Tim Watson of Zettasphere, a long-time friend and fellow email marketing consultant, to get another opinion. Having both worked together on the UK DMA Email Marketing Council for 10 years each to… keep reading →