Holistic Email Marketing

Category: Attribution

OI Discussion: Email Attribution

Kath Pay: Welcome to the second of the new format weekly Influencer discussions! Absolutely chuffed to be leading this discussion and I really hope we all get to share our trials and tribulations when it comes to both accurately measuring and attributing success for email. My thoughts are that by sharing what we’ve found works… keep reading →

The Challenges of Email Marketing Attribution

Email marketing attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have all the answers. In fact, I’m not sure that anyone does. But it is a topic that deserves much more attention. The more… keep reading →