Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Why hypothesis-driven testing transforms your email marketing strategy A/B testing in email marketing is everywhere. But truly strategic, insight-generating tests? They’re rare. Why? Because too often, marketers jump into testing without the one thing that turns a test from a gamble into a learning tool: a hypothesis. Without a clear hypothesis, tests become random stabs… keep reading →
Part 2 of “AI Has Changed the Click: Why Zero-Click Marketing Is the New Normal” In Part 1, we explored how platforms are using zero-click design to adapt to consumer behaviour and drive it. Thanks to AI, users now get what they want (answers, offers, content) without clicking a single link. Nowhere is this more… keep reading →
Part 1 of a 2-Part Series on AI, Zero-Click Marketing & Email Strategy Welcome to the Zero-Click Marketing Era! Thanks to AI, the rules of digital engagement are shifting quickly. AI-powered platforms like Google, Instagram, LinkedIn, and Gmail are reshaping how users interact with content. The result? More often than not, your audience sees your… keep reading →
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after… keep reading →