Are You Paying Too Much for Your ESP?

What’s holding your email marketing programme back from helping you achieve all of your marketing goals? I’m not asking if something is keeping your programme from advancing. Even successful marketers run into roadblocks. You might think the answer is to shop around for more advanced technology. But, you might end up paying too much for… keep reading →

Are retailers making the most of their welcome emails?

Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →

Holistic Email Marketing

Holistic Live! Together with Pure360 in Manchester

Last Wednesday, 5th July, we went up to Manchester for Holistic Live! Together; our event ‘It’s all about Marketing Automation’ with inspiring yet practical talks by Kath Pay of Holistic Email Marketing & Komal Helyer of Pure360. We were absolutely chuffed with the brilliant feedback we received, it was so good to see how everyone… keep reading →