When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →
In a previous post (When “One to Everyone” Email Messages Make Sense), I urged you to send “catch-all” campaigns to scoop up customers and subscribers who do not fit your segmentation criteria or triggered touchpoints. I am by no means saying that you should scrap your highly personalised campaigns for the customers you know well.… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
Once you master the basics of email personalization, you can use your data to dive deeper into your database. One of the best ways to put your data to work is to identify customers who frequently get overlooked in standard segmentation models and then create emails or programs to appeal to them. This more sophisticated… keep reading →
We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →