Double Opt-in is not a requirement of GDPR. Providing evidence of consent is, and DOI just one of the many ways you can provide evidence. MailChimp have changed to being to Single Opt-in (SOI) after being Double Opt-in (DOI) for many years. An interesting move and one I see the logic in. Since the news… keep reading →
Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →
We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay’s presentation, “3 Steps to Increasing Your Email Marketing Conversions”, spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing. We had great feedback and here are some of the tweets from the session, highlighting some… keep reading →
CONVERT: Achieving the final conversion on the landing page This post is the final in a 3 part series (read Part 1 and Part 2 here) of articles addressing how to effectively increase your email marketing conversions – looking at the third and final step in this process. When planning their email campaign, too many… keep reading →
Many email marketers tell me that growing their list isn’t within their remit. Since they’re rewarded for sales and revenue and not for list-growing, they don’t pay any attention to this goal. But it always benefits you to grow your list — and here’s why. Go for the easy win – it pays off We… keep reading →