Last week we had our second Holistic Live! Together, a morning meet up partnered with Pure360. Kath Pay from Holistic Email and Komal Helyer from Pure360 spoke at our recent Marketing Automation event. A big thank you for all the people who came and made it such a fab event with lots of great questions… keep reading →
Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →
Marketers are always looking for something that will help them break through the messaging clutter and make an indelible impression. Many go to great lengths and spend huge amounts of money only to find their efforts barely register on the public consciousness. Here’s a shocker: You won’t find the answer by chasing some shiny new… keep reading →
Cart Recovery As email marketers, we’re all well aware of how easy it is to re-market to and convert the low-hanging fruit within the ecommerce customer journey using cart recovery emails. These cart recovery emails target those customers who abandon after adding items to their basket. On average, 75% of carts started are abandoned, and… keep reading →
An example of Holistic Email Marketing Here’s a taster of what you can look forward to on October 8th at the free International Digital Marketing Summit from Plan To Engage. It’s a free summit held At Your Desk, so why not register? If you can’t make it on the day, register anyhow and view the sessions… keep reading →