Email frequency testing: The key to unlocking more email revenue

Unlock the potential of your email marketing campaigns with effective email frequency testing. A well-executed test can prevent revenue loss and reveal opportunities for increased engagement and revenue through higher frequency. If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating… keep reading →

9 steps to make an email reactivation program that really works

Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who… keep reading →

Winning Strategies for Re-Engagement: The Power of Win-Back Email Campaigns

In the fast-paced world of email marketing, re-engaging inactive subscribers remains a perennial challenge. Subscribers drift away for myriad reasons — inbox overload, changing interests, or simply because they forgot about your brand. Regardless of the reason, win-back email campaigns are a golden opportunity to reignite their interest. This blog post delves into the wisdom… keep reading →