Holiday 2025 is shaping up to be one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust has never mattered more. This is especially relevant for email marketers, where understanding buyer modalities can mean the difference between campaigns that feel generic and messages that truly… keep reading →
Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Yes, email is the most misunderstood marketing channel in your digital stack Email isn’t just a communication channel. It’s your richest source of behavioural insights from email—a built-in testing lab, a conversion engine, and an audience microscope, all in one dashboard. Email can be a powerful audience microscope and your most controllable growth lever …… keep reading →
Avoiding common mistakes in customer experience journey mapping is crucial for business success. From setting clear objectives to incorporating customer feedback and updating maps regularly, this guide outlines five critical pitfalls to watch for and actionable solutions to ensure your mapping efforts lead to meaningful customer insights and improved experiences.
How much time and money does your email marketing team invest in trying to reconnect with customers who have seemingly gone silent? In doing so, you might miss your focus to increase customer lifetime value by not engaging with loyal customers who contribute more significantly to your revenue. Naturally, you can’t ignore customers who might… keep reading →