Email Marketing

3 Steps to Increasing your Email Marketing Conversions by Kath Pay

We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing. We had great feedback and here are some of the tweets from the session, highlighting some key points but if you want more you can view… keep reading →

a miniature shopping trolley

Why Your Email Marketing Should be Based on the Customer Journey

What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email marketers to take. I came up with this term in response… keep reading →