They aren’t the same, and if you get it wrong, you’ll leave money on the table. What’s the one thing you would do to make more money from your email program? Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost… keep reading →
Last week I attended emailexpert‘s Inbox Expo summit in Valencia, Spain. It was an amazing event set in a beautiful location and brought together some of the greatest email minds from across the globe. The event was a chance for all email marketers to get together to share, discuss and debate not just our successes… keep reading →
What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity… keep reading →
It’s important to decide whether a trend presents real opportunity or distraction. As marketers don’t let innovation overcome email common sense, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However,… keep reading →
Holistic has been right at the heart of the conversation. So much so that our Email & More series has been voted into the top 3 Email Marketing Webinars, Podcasts & Event Sessions of 2021! As email marketers, we’ve long promoted the value of email as a growing form of communication, promotion and education between… keep reading →