10 Key Takeaways from the Inbox Expo

10 Key Takeaways from Inbox Expo

Last week I attended emailexpert‘s  Inbox Expo summit in Valencia, Spain. It was an amazing event set in a beautiful location and brought together some of the greatest email minds from across the globe. The event was a chance for all email marketers to get together to share, discuss and debate not just our successes… keep reading →

Error message - facebook failure highlights why email reigns

Facebook failure highlights why email reigns

What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity… keep reading →

Don’t let innovation overcome email common sense - image of a sign post

Email common sense overcomes innovation

It’s important to decide whether a trend presents real opportunity or distraction. As marketers don’t let innovation overcome email common sense, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However,… keep reading →

number 3

3 Email Urban Legends, Busted!

In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →