The good news is 58 percent of marketers are planning to increase their email marketing budgets this year – more than any other channel. Things are looking good for email marketing success 2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up… keep reading →
Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →
Well, that was fun! It was our first time exhibiting and what a great time we all had at the B2B Marketing Expo. There was an impressive amount of knowledge under one roof and many interesting seminars and masterclasses. We really enjoyed meeting so many excellent people over the two days. Our founder, Kath Pay did… keep reading →
B2B Marketing Expo 2017 B2B Marketing Expo 2017 is packed with the most innovative and influential figures working in marketing today and it’s free to attend! Designed for the country’s top marketing professionals, the event provides you with the opportunity to hear from the most influential leaders in marketing. We’re pleased to announce that Holistic Email Marketing’s CEO… keep reading →
Marketers are always looking for something that will help them break through the messaging clutter and make an indelible impression. Many go to great lengths and spend huge amounts of money only to find their efforts barely register on the public consciousness. Here’s a shocker: You won’t find the answer by chasing some shiny new… keep reading →