Customer Experience and Retention – An Email & More Recap

The panel was unanimous – as much as possible emails should strive to make recipients feel special by addressing their particular needs while making things as simple as possible for them to get through. “Customer experience is not just at the checkout or when choosing a delivery slot, but at every touchpoint that you share… keep reading →

Recession-proof Email Marketing – An Email & More Recap

What goes up must come down, and in the business world that coming down can be very hard and sudden indeed. A recession has arrived, customers are spending less, and a company must look to tighten its belt. Three areas tend to stand out for cost-saving: rent and physical facilities, salaries and marketing. The first… keep reading →

Email and More: Achieving Black Diversity in Email

Email & More… Achieving Black Diversity in Email

Episode 1, Tuesday 16th June 2020 Join us for this discussion on Achieving Black Diversity in Email Marketing. Disturbingly, this is the first panel made up of only back panellists in email marketing, as well as it being the first time this topic has been discussed on a platform within the email industry. Due to… keep reading →