Yes, email is the most misunderstood marketing channel in your digital stack Email isn’t just a communication channel. It’s your richest source of behavioural insights from email—a built-in testing lab, a conversion engine, and an audience microscope, all in one dashboard. Email can be a powerful audience microscope and your most controllable growth lever …… keep reading →
The 2nd edition of Holistic Email Marketing is here! Updated with insights on AI, Apple’s MPP, and deliverability best practices, this guide helps marketers adapt and thrive. Packed with real-world case studies and hands-on exercises, it’s your go-to resource for mastering email marketing in today’s ever-evolving digital landscape.
Unlocking Growth: Strategies for Expanding Your Email Marketing List Building a quality email list is often considered one of the most challenging aspects of email marketing. Whether you’re a seasoned marketer or just beginning to cultivate a subscriber base, it takes more than just a standard opt-in form to attract and retain valuable leads. In… keep reading →
As the holiday season approaches, email marketers face a crucial challenge: ensuring their emails reach the inbox at the most critical time of the year. In this episode of Email & More, “Deliverability – in Readiness for Holiday Season,” the panel, featuring Kath Pay, Raymond Djikxhoorn, Udeme Ukutt, and Radek Kaczynski, shares invaluable insights on… keep reading →
Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →