Getting attention in your customer’s inbox is harder than ever today, thanks to high volumes and stricter ISP rules on which emails make it to the inbox. That’s why creativity plays such an important role in gaining and holding your customer’s attention. It’s not enough to have the latest email technology. It isn’t even enough… keep reading →
It’s easy to focus on the negatives that 2020 has brought us, like the economic, political, and social disruption from the COVID-19 pandemic and all the uncertainty that has created in our marketing programs. But I’ve observed a major positive development this year as well: Marketers have paused doing business as usual, and they’re re-evaluating,… keep reading →
We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →
Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you already know… keep reading →
Picking up where I left off in my last post, here are more ways to move up from “good” ROI to “amazing” ROI with basic tweaks, updates and alterations: Pre-fill data on landing-page forms. Whether your prospects are signing up for an event, a white paper, a webinar or a newsletter subscription, you should be pre-filling… keep reading →