As email marketers, we know we need to personalize the messages we send our subscribers and customers. I can’t think of a single statistic, case study or survey that claims an email program made up of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages… keep reading →
A re-engagement and reactivation email program are not the same, so don’t send everyone the same ‘We Miss You’ emails. I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the time, but this… keep reading →
When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
What kind of email marketer are you? This question sounds like a sketchy Facebook quiz. But I’m asking for a legitimate reason. Here’s the set-up: An email marketer – often a novice but not always – asks whether double opt-in is the only way to add subscribers to a mailing list that complies with data… keep reading →