7 email marketing trends worth trying to increase conversions

Email is a highly powerful ‘push’ marketing channel. It enables brands and membership organisations to promote their products and services to customers and members in a convenient, timely and cost-effective way. Yet, despite its formidable reach, email was often underestimated as a channel before Covid-19 struck. Email used to be seen as an option of… keep reading →

How to create an effective apology email: 7 examples

Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just… keep reading →