Kath Pay addresses the drawbacks of image-only emails, highlighting issues like privacy concerns and AI-driven content extraction. She advocates for a balanced approach that combines visuals with live text and descriptive alt text to improve accessibility and maintain message integrity across various email clients.
Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →
“Email is one of the first impressions that people will have of your company. It’s like going to a new doctor whose office plants are dead. What impression does that give?,” panel guest Evan Diaz said about email’s role as an important brand ambassador. Evan joined moderator Skip Fidura and Holistic CEO Kath Pay on 19th… keep reading →
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time you tried to talk a friend or… keep reading →
When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work… keep reading →