7 email marketing trends worth trying to increase conversions

Email is a highly powerful ‘push’ marketing channel. It enables brands and membership organisations to promote their products and services to customers and members in a convenient, timely and cost-effective way. Yet, despite its formidable reach, email was often underestimated as a channel before Covid-19 struck. Email used to be seen as an option of… keep reading →

10 Key Takeaways from the Inbox Expo

10 Key Takeaways from Inbox Expo

Last week I attended emailexpert‘s  Inbox Expo summit in Valencia, Spain. It was an amazing event set in a beautiful location and brought together some of the greatest email minds from across the globe. The event was a chance for all email marketers to get together to share, discuss and debate not just our successes… keep reading →

Email personalization: 8 Common, Seldom Discussed and Fixable Mistakes

Email Personalization: 8 Common, Seldom Discussed but Fixable Mistakes

As email marketers, we know we need to personalize the messages we send our subscribers and customers. I can’t think of a single statistic, case study or survey that claims an email program made up of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages… keep reading →

Sky and top of modern building in blue | re-activation or re-engagement email program

A reactivation email program is not a re-engagement program

A re-engagement and reactivation email program are not the same, so don’t send everyone the same ‘We Miss You’ emails. I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the time, but this… keep reading →