Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Why hypothesis-driven testing transforms your email marketing strategy A/B testing in email marketing is everywhere. But truly strategic, insight-generating tests? They’re rare. Why? Because too often, marketers jump into testing without the one thing that turns a test from a gamble into a learning tool: a hypothesis. Without a clear hypothesis, tests become random stabs… keep reading →
Creative, purposeful touches, like interactive email designs that engage customers, make your emails stand out. With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences that boost engagement, conversions and brand… keep reading →
Kath Pay addresses the drawbacks of image-only emails, highlighting issues like privacy concerns and AI-driven content extraction. She advocates for a balanced approach that combines visuals with live text and descriptive alt text to improve accessibility and maintain message integrity across various email clients.
Our latest episode of Email & More: A Q&A With… delved into the exciting realm of interactive email marketing. Hosted by Skip Fidura, the panel featured Kath Pay, Jodi Ceason, and Kisha Anderson, who shared their experiences and insights on making emails more engaging and interactive. Particular thanks to Jodi for stepping in for Evan… keep reading →