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Category: Ecommerce

person using ai to help them - how to use AI for better email marketing

ChatGPT beyond the hype: How to use AI models for better email marketing

Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →

recession-proof email marketing

Recession-proof email marketing: Tips and resources to help your brand prevail

Recession-proof email marketing – when times get tough, marketing budgets get cut. At the same time, we know businesses that keep investing in email marketing during a recession end up better off when the economy improves. Email marketing can be your most effective channel thanks to its low cost and direct connection to your customers’… keep reading →

5 overlooked email automations to add to your ecommerce lifecycle email program - people with an email vector

5 overlooked email automations to add to your ecommerce lifecycle email program

Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart reminders, win-back messages. All three are helpful because they address customers at key points in… keep reading →

strategy over tactics - neon tennis court

Economic bad news refocuses attention on strategy over tactics

The latest round of tech layoffs hit home recently. In a call with a marketing team, I discovered half the team had been quietly laid off the week before. It seems every week brings news that a past colleague or fellow member of the email community is looking for new opportunities, as the saying goes.… keep reading →

advanced email testing - neon letter into letterbox sign

Five ways advanced email testing can help you send better email

When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work… keep reading →

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On the blog…

  • ChatGPT beyond the hype: How to use AI models for better email marketing
  • Recession-proof email marketing: Tips and resources to help your brand prevail
  • 5 overlooked email automations to add to your ecommerce lifecycle email program
  • Economic bad news refocuses attention on strategy over tactics
  • 4 emails that customers love — and help them love you
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