
Why emotions drive marketing decisions (even when we think they don’t)
What neuroscience, cognitive biases, and behavioural psychology teach us about creating campaigns that actually convert. The illusion of the rational buyer Marketers love data. We test headlines, optimise for conversions, and write “data-driven” copy, all assuming our customers are evaluating their choices rationally. But that’s not how the brain works. Emotions, not logic, drive most… keep reading →