It can be tricky to know where to start when crafting a comms strategy. For many, the first step is an audit of your existing email marketing programme to identify opportunities and next steps. One ongoing challenge that many email marketers face is the lack of an overarching strategy in email communications in favour of… keep reading →
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. But all too often they recycle the same old ideas or serve as thinly disguised… keep reading →
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open… keep reading →
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and… keep reading →
Recession-proof email marketing – when times get tough, marketing budgets get cut. At the same time, we know businesses that keep investing in email marketing during a recession end up better off when the economy improves. Email marketing can be your most effective channel thanks to its low cost and direct connection to your customers’… keep reading →