Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
Why hypothesis-driven testing transforms your email marketing strategy A/B testing in email marketing is everywhere. But truly strategic, insight-generating tests? They’re rare. Why? Because too often, marketers jump into testing without the one thing that turns a test from a gamble into a learning tool: a hypothesis. Without a clear hypothesis, tests become random stabs… keep reading →
In the fast-paced world of email marketing, re-engaging inactive subscribers remains a perennial challenge. Subscribers drift away for myriad reasons — inbox overload, changing interests, or simply because they forgot about your brand. Regardless of the reason, win-back email campaigns are a golden opportunity to reignite their interest. This blog post delves into the wisdom… keep reading →
In episode 4 of the “Email & More” webinar series, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Kath Pay, Kelly Haggard, and Kim Green-Gadsby delve into the strategies for effective win-back email campaigns. This discussion highlights the importance of personalisation, targeting, and measuring ROI to successfully re-engage inactive customers. Special… keep reading →
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of all the fathers in my life,… keep reading →