Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart reminders, win-back messages. All three are helpful because they address customers at key points in… keep reading →
When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work… keep reading →
Marketers use data to interpret test results, but sometimes you need to look beyond the numbers to understand how your tests fit into the overall customer experience. Our recent work with a client that provides background screenings for landlords and property managers generated some fascinating data. It also helped illuminate 5 tips you can use… keep reading →
An email automation targeting browsers who don’t buy can be an effective tool to bring busy shoppers back for a second look. It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it’s time to get serious. By now, you likely have either locked… keep reading →
It’s time to move past ineffective practices that keep your email program from achieving your goals. I wish I could say my cheerful outlook is shared among most email marketers. One glance at my inbox shows me too many brands are still emailing like it’s 1999. They cling to what worked in the past, such… keep reading →