Don’t let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing… keep reading →
Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts debated this concept fearlessly during Holistic Email Marketing’s recent discussion, Email & More …… keep reading →
The Holistic team and I discovered something unexpected recently while analysing activity in a client’s customer database. This surprising information shed new light on how we segment customers and how we message them based on what our data is telling us. Although our programme is still a work in progress, I’m sharing my thinking with… keep reading →
Enrich your email-marketing strategy with these valuable tips from Everlytic and expert Kath Pay Everlytic, SA’s leading bulk-communication and automation platform, recently hosted a UK event featuring keynote speaker Kath Pay, the best-selling author of Holistic Email Marketing, who was named the ANA Email Experience Council’s (EEC) Thought Leader of the Year in 2021.… keep reading →
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Reactivation vs Reengagement Email Marketing: Why They Require Different Strategies I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like… keep reading →