Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →
“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA… keep reading →
Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart reminders, win-back messages. All three are helpful because they address customers at key points in… keep reading →
The latest round of tech layoffs hit home recently. In a call with a marketing team, I discovered half the team had been quietly laid off the week before. It seems every week brings news that a past colleague or fellow member of the email community is looking for new opportunities, as the saying goes.… keep reading →
Sending helpful emails (aka emails that customers love) lets customers feel more attached to your brand, making it more likely for them to purchase your product or service. Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way… keep reading →