Interactive email design: Engage customers with purposeful creativity

Creative, purposeful touches, like interactive email designs that engage customers, make your emails stand out. With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants — whether through quizzes, carousels or gamification — creating experiences that boost engagement, conversions and brand… keep reading →

5 Black Friday trends marketers can act on this holiday season

42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalise. Holiday shopping will soon begin — officially — the Friday after Thanksgiving, a.k.a. Black Friday. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for… keep reading →

Customer Experience and Retention

The panel was unanimous – as much as possible emails should strive to make recipients feel special by addressing their particular needs while making things as simple as possible for them to get through. “Customer experience is not just at the checkout or when choosing a delivery slot, but at every touchpoint that you share… keep reading →