Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →
Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart reminders, win-back messages. All three are helpful because they address customers at key points in… keep reading →
The latest round of tech layoffs hit home recently. In a call with a marketing team, I discovered half the team had been quietly laid off the week before. It seems every week brings news that a past colleague or fellow member of the email community is looking for new opportunities, as the saying goes.… keep reading →
Sending helpful emails (aka emails that customers love) lets customers feel more attached to your brand, making it more likely for them to purchase your product or service. Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way… keep reading →
When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work… keep reading →