System 1 & 2

Why emotions drive marketing decisions (even when we think they don’t)

What neuroscience, cognitive biases, and behavioural psychology teach us about creating campaigns that actually convert. The illusion of the rational buyer Marketers love data. We test headlines, optimise for conversions, and write “data-driven” copy, all assuming our customers are evaluating their choices rationally. But that’s not how the brain works. Emotions, not logic, drive most… keep reading →

zero click marketing

AI Has Changed the Click: Why Zero-Click Marketing Is the New Normal

Part 1 of a 2-Part Series on AI, Zero-Click Marketing & Email Strategy Welcome to the Zero-Click Marketing Era! Thanks to AI, the rules of digital engagement are shifting quickly. AI-powered platforms like Google, Instagram, LinkedIn, and Gmail are reshaping how users interact with content. The result? More often than not, your audience sees your… keep reading →

Customer Experience and Retention

The panel was unanimous – as much as possible emails should strive to make recipients feel special by addressing their particular needs while making things as simple as possible for them to get through. “Customer experience is not just at the checkout or when choosing a delivery slot, but at every touchpoint that you share… keep reading →