Part 1 of a 2-Part Series on AI, Zero-Click Marketing & Email Strategy Welcome to the Zero-Click Marketing Era! Thanks to AI, the rules of digital engagement are shifting quickly. AI-powered platforms like Google, Instagram, LinkedIn, and Gmail are reshaping how users interact with content. The result? More often than not, your audience sees your… keep reading →
This strategic approach balances customer and brand goals, considering every email as a service-oriented message, even when the ultimate goal is to sell. Achieving the correct balance between using email as a sales tool and using it as a value-adding information and entertainment tool is the key to success. It is also an important part… keep reading →
How much time and money does your email marketing team invest in trying to reconnect with customers who have seemingly gone silent? In doing so, you might miss your focus to increase customer lifetime value by not engaging with loyal customers who contribute more significantly to your revenue. Naturally, you can’t ignore customers who might… keep reading →
The panel was unanimous – as much as possible emails should strive to make recipients feel special by addressing their particular needs while making things as simple as possible for them to get through. “Customer experience is not just at the checkout or when choosing a delivery slot, but at every touchpoint that you share… keep reading →
Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →