There are three main steps in the conversion process within email: Convert to open Convert to click Convert to final objective (generally on landing page) In this post, we’re focusing on #2 and #3. When creating call-to-actions, be mindful of the fact that email is a push channel and the Web site is a pull… keep reading →
Converting your subscribers to open and read the email There are 3 key steps to increasing email marketing conversions and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply… keep reading →
CONVERT: Achieving the final conversion on the landing page This post is the final in a 3 part series (read Part 1 and Part 2 here) of articles addressing how to effectively increase your email marketing conversions – looking at the third and final step in this process. When planning their email campaign, too many… keep reading →
Humans are lazy by nature. I don’t believe that’s a surprise to many of you, but how many marketers actually use this knowledge to their advantage? Think about it. How many of us know that we have multiple options for buying certain products, yet we gravitate to the brand that provides the easiest checkout or… keep reading →