In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
Whenever I ask people for examples of emails they love, most are quick to show messages from brands with gorgeous images, great design, amazing personalisation or cutting-edge technology. Hardly anyone says, “I love the copywriting in [Brand X’s] emails!” Unless, of course, I’m talking to a copywriter. This is a shame because copywriting is as… keep reading →
Email marketing in the United States and the United Kingdom has much in common, but there’s plenty of difference between the two countries. Sure, some surface differences exist regarding our use of the English language: color/colour, cart/basket, Main Street/High Street, holiday/Christmas. Plus, U.S. marketers haven’t caught on to the “payday” or “bank holiday” promotions that… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →