6 Recommendations for Email Marketing Success in 2017

The good news is 58 percent of marketers are planning to increase their email marketing budgets this year – more than any other channel. Things are looking good for email marketing success 2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up… keep reading →

Email Marketing

3 Steps to Increasing your Email Marketing Conversions by Kath Pay

We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing. We had great feedback and here are some of the tweets from the session, highlighting some key points but if you want more you can view… keep reading →

Feb Round-up: Holistic Live! Together

Yesterday we had our first Holistic Live! Together, and a great time was had by all! In the past we’ve run webinars, workshops & training days, but this was our first live gathering. And we are super excited to put on our next one! We know the community of email marketers has a healthy appetite… keep reading →

Email is the Ultimate Push Channel. It’s NOT a Shove Channel

As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance! Those of us who have made email the centre of our work lives can rightly feel vindicated when study after… keep reading →

Marketing Automation Needs The Human Touch, Too

Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly… keep reading →