Email marketing test results - data streams

5 Tips to Help You Think About the Big Picture with Test Results

Marketers use data to interpret test results, but sometimes you need to look beyond the numbers to understand how your tests fit into the overall customer experience. Our recent work with a client that provides background screenings for landlords and property managers generated some fascinating data. It also helped illuminate 5 tips you can use… keep reading →

Does your email copy persuade or sell? black typewriter on white background

Does your email copy persuade or sell?

They aren’t the same, and if you get it wrong, you’ll leave money on the table. What’s the one thing you would do to make more money from your email program? Your first thought might be to add an automation platform, invest in new email designs, maybe even switch ESPs. But all of those cost… keep reading →