It’s time to put the ‘marketing’ back into email marketing

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →

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Top Tips from Holistic Live! Together With Pure 360

We recently had another fantastic Holistic Live! Together event in London and Manchester.  Thanks to everyone who attended – it was great to see you all!  For those who couldn’t make it, or those who just want a reminder, here are a couple of top tips from our presentation: Optimising your forms for Increased Conversions… keep reading →

Moving Up The Purchase Funnel: Making The Most Of Low-Hanging Fruit

Cart Recovery As email marketers, we’re all well aware of how easy it is to re-market to and convert the low-hanging fruit within the ecommerce customer journey using cart recovery emails.  These cart recovery emails target those customers who abandon after adding items to their basket. On average, 75% of carts started are abandoned, and… keep reading →