It’s time to put the ‘marketing’ back into email marketing

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →

Group of people gathered and listening to a presentation

Top Tips from Holistic Live! Together With Pure 360

We recently had another fantastic Holistic Live! Together event in London and Manchester.  Thanks to everyone who attended – it was great to see you all!  For those who couldn’t make it, or those who just want a reminder, here are a couple of top tips from our presentation: Optimising your forms for Increased Conversions… keep reading →

Moving Up The Purchase Funnel: Making The Most Of Low-Hanging Fruit

Cart Recovery As email marketers, we’re all well aware of how easy it is to re-market to and convert the low-hanging fruit within the ecommerce customer journey using cart recovery emails.  These cart recovery emails target those customers who abandon after adding items to their basket. On average, 75% of carts started are abandoned, and… keep reading →

a miniature shopping trolley

Why Your Email Marketing Should be Based on the Customer Journey

What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email marketers to take. I came up with this term in response… keep reading →