One of the most common “shortcuts” I see in email marketing is this: Test two variants on 10% each of your audience. Send the winner to the remaining 80%. Sounds efficient, right? But in truth, this 10/10/80 split is a gamble. It cuts corners and can do more harm than good, especially if your goal… keep reading →
Avoiding common mistakes in customer experience journey mapping is crucial for business success. From setting clear objectives to incorporating customer feedback and updating maps regularly, this guide outlines five critical pitfalls to watch for and actionable solutions to ensure your mapping efforts lead to meaningful customer insights and improved experiences.
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time you tried to talk a friend or… keep reading →
Now that it’s autumn, it’s time for email advisers to send out their annual lists of the ecommerce lifecycle email programs a sensible email marketer needs to employ to maximize revenue. What’s on the list? The usual: welcome emails, abandoned-cart reminders, win-back messages. All three are helpful because they address customers at key points in… keep reading →
An email automation targeting browsers who don’t buy can be an effective tool to bring busy shoppers back for a second look. It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it’s time to get serious. By now, you likely have either locked… keep reading →