It’s time to put the ‘marketing’ back into email marketing

Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →

Lead with Email Marketing Strategy, Not Tactics

Email tactics are easy. An email marketing strategy is hard. Maybe that’s why 55% of email marketers in a 2018 study by Holistic Email Marketing for Tripolis said they don’t follow a definitive written strategy for their marketing programs. I have to admit I was not surprised by that finding. Coming up with a game plan… keep reading →

neon vs. sign

Purists vs Pragmatists: What kind of email marketer are you?

What kind of email marketer are you? This question sounds like a sketchy Facebook quiz. But I’m asking for a legitimate reason. Here’s the set-up: An email marketer – often a novice but not always – asks whether double opt-in is the only way to add subscribers to a mailing list that complies with data… keep reading →

Holistic Email Marketing Approach

9 Must-Have Lifecycle Email Marketing Programs for Retailers

Your customers are not “one size fits all.” Your email marketing shouldn’t assume they are, but that’s what happens when you send only broadcast (“one to everybody”). Segmentation is one way to make your messages more relevant. But, tying your email messages to different experiences in your customer’s journey with your brand helps you go… keep reading →

number 3

3 Email Urban Legends, Busted!

In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →