Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more… keep reading →
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the kind of personality traits that set… keep reading →
Unlock the potential of your email marketing campaigns with effective email frequency testing. A well-executed test can prevent revenue loss and reveal opportunities for increased engagement and revenue through higher frequency. If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating… keep reading →
How much time and money does your email marketing team invest in trying to reconnect with customers who have seemingly gone silent? In doing so, you might miss your focus to increase customer lifetime value by not engaging with loyal customers who contribute more significantly to your revenue. Naturally, you can’t ignore customers who might… keep reading →
A tough topic: Recession-proof email marketing. What goes up must come down, and in the business world that coming down can be very hard and sudden indeed. A recession has arrived, customers are spending less, and a company must look to tighten its belt. Three areas tend to stand out for cost-saving: rent and physical… keep reading →