Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
We don’t decide rationally—emotion leads the way. This post explores what neuroscience and behavioural psychology reveal about how customers really choose, and how marketers can build campaigns that speak to the heart, not just the head. Use emotional cues and ethical biases to create marketing that actually converts.
Cognitive biases play a crucial role in email engagement, influencing how recipients perceive and interact with messages. Understanding these biases can help marketers craft more compelling subject lines, CTAs, and content that drive higher open rates and conversions. Learn key strategies to leverage psychology for more effective email marketing campaigns.