Holiday 2025 is shaping up to be one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust has never mattered more. This is especially relevant for email marketers, where understanding buyer modalities can mean the difference between campaigns that feel generic and messages that truly… keep reading →
Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →
We don’t decide rationally—emotion leads the way. This post explores what neuroscience and behavioural psychology reveal about how customers really choose, and how marketers can build campaigns that speak to the heart, not just the head. Use emotional cues and ethical biases to create marketing that actually converts.
Cognitive biases play a crucial role in email engagement, influencing how recipients perceive and interact with messages. Understanding these biases can help marketers craft more compelling subject lines, CTAs, and content that drive higher open rates and conversions. Learn key strategies to leverage psychology for more effective email marketing campaigns.
Re-activation and re-engagement are not the same so don’t send everyone the same ‘We Miss You’ emails. Reactivation vs Reengagement Email Marketing: Why They Require Different Strategies I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like… keep reading →