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Category: Behavioural Science

How cognitive biases shape email engagement

Cognitive biases play a crucial role in email engagement, influencing how recipients perceive and interact with messages. Understanding these biases can help marketers craft more compelling subject lines, CTAs, and content that drive higher open rates and conversions. Learn key strategies to leverage psychology for more effective email marketing campaigns.

You're in Good Company

brands that we've worked with, including Kate Spade, Hiscox, Arselal FC, Transport for London, Barclays, Tails.com, RNLI Lifeboats, Mr Porter, Not on the High Street, Southbank Centre, Facebook, M&S, Pandora, AllSaints, Transunion, Hibbett Sports, Cheeky Wipes, and Ralph Lauren

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© Holistic Email Marketing
Email: hello@holisticemail.com
Phone: +44 (0)20 3015 0747
Twittert: @holisticemail
201 Borough High Street,
London, SE1 1JA
Registered address: 21-23 Croydon Road,
Caterham Surrey, CR3 6PA
Registered no: 08394077
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We are a member of the Email Experience Council

On the blog…

  • Zero-click Email Marketing – Now What?
  • AI Has Changed the Click: Why Zero-Click Marketing Is the New Normal
  • Email – The Tech Channel That Testing Forgot but We Can Save
  • Interactive email design: Engage customers with purposeful creativity
  • Current A/B email testing tools are failing marketers. AI can fix that.
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