Holistic Email Marketing Approach

9 Must-Have Lifecycle Email Marketing Programs for Retailers

Your customers are not “one size fits all.” Your email marketing shouldn’t assume they are, but that’s what happens when you send only broadcast (“one to everybody”). Segmentation is one way to make your messages more relevant. But, tying your email messages to different experiences in your customer’s journey with your brand helps you go… keep reading →

Email Marketing vendor satisfaction report logo

Email Marketing Vendor Satisfaction Report

Introduction Holistic Email Marketing, along with email technology provider Tripolis, set out to survey how satisfied or dissatisfied, and why, marketers were with their email service providers. The Email Marketing Vendor Satisfaction Report found that the answers varied across the board. You can see the results below:   Medium-size to Enterprise-Level In general, marketers who… keep reading →

B2B Marketing Expo

Customers Over Channels & The B2B Marketing Expo

Well, that was fun! It was our first time exhibiting and what a great time we all had at the B2B Marketing Expo.  There was an impressive amount of knowledge under one roof and many interesting seminars and masterclasses. We really enjoyed meeting so many excellent people over the two days. Our founder, Kath Pay did… keep reading →