AB testing let's users vote

It all starts with a hypothesis: the missing piece in most email testing

Why hypothesis-driven testing transforms your email marketing strategy A/B testing in email marketing is everywhere. But truly strategic, insight-generating tests? They’re rare. Why? Because too often, marketers jump into testing without the one thing that turns a test from a gamble into a learning tool: a hypothesis. Without a clear hypothesis, tests become random stabs… keep reading →

Winning Strategies for Re-Engagement: The Power of Win-Back Email Campaigns

In the fast-paced world of email marketing, re-engaging inactive subscribers remains a perennial challenge. Subscribers drift away for myriad reasons — inbox overload, changing interests, or simply because they forgot about your brand. Regardless of the reason, win-back email campaigns are a golden opportunity to reignite their interest. This blog post delves into the wisdom… keep reading →

bad data can spoil good personalization - abstract purple image

How bad data can spoil good personalization

Don’t let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing… keep reading →